Sports, films steal the spotlight as OTT originals slow down

Sports, films steal the spotlight as OTT originals slow down

Streaming platforms are tightening content spends as sports, blockbuster films and TV shows dominate viewership. The next growth phase may favour leaner, regional originals over big-budget web series as platforms chase profitability.

What happened?

This is a Mint Premium article gifted to you.Subscribe to enjoy similar stories. Indians are spending more time on streaming platforms than ever, but they are increasingly watching content beyond web originals made exclusively for OTT services. According to media consulting firm Ormax, the list of the most-watched OTT properties in the first half of 2026 was topped by the ICC Men's T20 World Cup (224.6 million views), followed by the Indian Premier League (228.4 million). Comic Samay Raina's India's Got Latent (38.5 million views) and theatrical releases Dhurandhar (35.2 million) and Dhurandhar: The Revenge (27.8 million) also ranked high, while web originals such as Made in India: A Titan Story and Chiraiya featured further down the list. Industry experts say the battle for streaming audiences is now being led by sports, with strong competition from theatrical films and GEC (general ...

Why it matters

This update may affect readers, businesses, investors, students, job seekers, and local communities depending on the topic. Local Listing Hub tracks these updates to help visitors follow important news in one place.

What to watch next

Readers should follow verified updates from the original source and official announcements as the story develops.

FAQs

Why is this important?

This update helps readers understand current trends, risks, and opportunities.

Where can I read the original report?

Use the source link on this page to read the publisher report.